Alberta Ferretti Flagship Store - Sybarite Architects

Added : 14 Dec 2011 | Visits : 632 | Average votes : %

To give a complete new language to the newly opened Alberta Ferretti Showroom in Los Angeles, Sybarite Architects have worked on developing new concepts and technologies.

Alberta Ferretti’s new flagship store in Los Angles is architects reflection of working on creating an architectural expression of transparency along with simple sophisticated ambience giving a complete new experience to the customer. To create this 400sqm flagship store, the architects worked within the budget of the clients, still creating a sensual atmosphere.

Designed flexibly, the store incorporates unique systems combined with innovativeness and technology with the extensive use of steel to make it functional. There is a unique system of magnetic hangers which are ought to be freely placed against the synthetically coated lacquered steel panels. These magnetic hangers display the clothes in three-dimensional form instead of normal layout of hanging clothes as usually seen in stores.

The designers have developed a new technique – black stainless steel, which is used in making the elliptical rails for the store. Shaped in ‘V’ profile the rail covers the hangers fixing and creates a model where the clothes when hung spear to float freely. To expand the display, there are other Perspex screens inlaid with the use of stainless steel where these magnetic hangers can be fixed when required.

In addition to the materials and the fixtures of the hangers, lighting is an integral element of the design. The Perspex screen, being both reflective and transparent, allows the flow of light and creates an implausible ambience. In addition to this, the integrated LED lights within the steel rails automatically redirect the customer attention to the beauty and the sensuality of the garments.

Architects have chosen the materials depending upon the usage and the requirement of the client where the quality of the material easily mingles with the function of the store, creating harmonies in background. Due to the prefabrication of the components, the installation of the site was extremely easy and convenient and at the same time was very fast.

To conclude, the architects have succeeded in stitching together aesthetics and realism, creating a unique flagship store for Alberta Ferretti in Los Angeles with an innovative use of abundance of stainless steel inside the showroom along with Led lighting creating sensuality of garments.